Marketing Operations Analyst

Company: Xactly
Location: Brockton
Posted on: January 15, 2021

Job Description:

JOB DESCRIPTION JOB TITLE: MARKETING OPERATIONS ANALYST LOCATION: REMOTE FUNCTION: MARKETING OPERATIONS POSITION TYPE: MARKETING POSITION LEVEL: ENTRY-LEVEL Xactly Corporation was founded to solve an important challenge: how to help people everywhere connect and unleash their human potential through seamless, perfectly aligned Sales Performance Management. Xactly's comprehensive Sales Performance Management (SPM) suite leverages data from a sales performance AI platform to provide timely insights across the entire SPM value chain, from sales planning to execution, including compensation to optimization. Xactly takes Sales Performance Management from a dark art to a science, providing decision-makers with the data insights they need to tap the motivational power of their incentive compensation. With access to predictive analytics and benchmark data, enterprises can now optimize territories, design the right compensation and incentive plans and accelerate attainment and optimization of sales performance. THE OPPORTUNITY As a Marketing Operations Analyst, you'll be bringing a detailed and process driven mindset to execute B2B lead generation programs, measuring their success and optimizing results. You should have passion for analytics and record of using data to improve business decisions. Success in this role will be measured in terms of demand generation, deal development, and ability to measure and optimize marketing investments. You'll bring an eye for detail and experience with content marketing, lead processes and lead nurturing in Pardot/Marketo and Salesforce.com. This is an opportunity to collaborate with Sales to ensure effective lead hand-off and to continuously improve lead scoring and lead conversion to new deals. We count on Marketing to coordinate with the content creation team to focus efforts on topics and media types proven to be most engaging. You'll plan, test, and manage the execution of integrated marketing campaigns - leverage tactics across all available channels, including email, online/PPC, webinars, trade shows, content syndication, social media, etc. to engage prospects in Marketo. THE TEAM Our Xactly Marketing Ops team comes from all over the country and has experience across a variety of large enterprise and startup-style companies. We bring a myriad of ideas from our backgrounds to solve problems of all shapes and sizes while making our stakeholders feel empowered by the data we provide them. We want people to feel comfortable coming to us with any questions, no matter how simple or complex, and strive to leave them with a positive outcome. We're here to make someone's idea a reality

Keywords: Xactly, Brockton , Marketing Operations Analyst, Advertising , Brockton, Massachusetts