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Assistant Manager, Brand Marketing

Company: Albertsons Companies
Location: Bridgewater
Posted on: January 12, 2022

Job Description:

About The Company

Albertsons Companies is at the forefront of the revolution in retail. With a fixation on innovation and building culture, our team is rallying our company around a unique vision: forging a retail winner that is admired for national strength, deep roots in the communities we serve, and a team that has passion for food and delivering great service.

Albertsons Companies is one of the largest retail employers, providing approximately 300,000 jobs across 2,200 stores, 22 distribution centers, 20 food and beverage plants and various support offices. We operate in 34 states and the District of Columbia under the Albertsons banner, as well as Safeway, Tom Thumb, Jewel Osco, Shaw's and many more recognizable names.

The Own Brands Marketing Department has an opening for an Assistant Manager, Brand Marketing. This position is open to remote/virtual work and can be located in Pleasanton, CA, Phoenix, AZ, Plano, TX, Boise, ID.

Position Purpose

The Assistant Brand Marketing Manager will develop best in class integrated omni-channel brand, marketing, ecommerce plans for high profile private label brands: O Organics, Open Nature, Signature, Lucerne and more. Drive innovative and creative thinking that will elevate Own Brands' brand initiatives to the next level. In partnership with Sr. Brand Marketing/ Marketing Manager oversee brand vision, marketing strategy, and retail execution.

Assistant Brand Marketing Manager will work with cross functional teams, product development, consumer insights, package design, financial planning & sourcing resources to drive total growth of Own Brands and brand authenticity.

Key Responsibilities Include, But Are Not Limited To

Lead the developments of in-market success of marketing campaign and initiatives

  • Assist in strategic planning and manage the day-to-day execution of integrated marketing campaigns including but not limited to digital, social, PR, influencer, ecommerce, print advertising, promotions, associate education, merchandising displays, signage, sampling, events and more
  • Ensure brand integrity and accuracy by reviewing and approving all marketing materials
  • Effectively manage projects, great attention to details to set up promotional offers and measure results
  • Deliver creative thinking by monitoring social trends, grassroots activations and provide inspiration for content initiatives
  • Serve as an Own Brands Ambassador for all cross functional teams, including Product Management, Finance, National Shopper Marketing, eCommerce, Loyalty, and division Marketing
  • Partner with Divisions and Sales team to ensure strong execution of initiatives. Represent marketing function in division sales meetings/ calls. Collaborate with Sales and Brand/ Product Management teams on activations supporting Own Brands sales growth
  • Conduct Postmortem Recap summarizing campaign results and recommendations
  • Ability to analyze multiple data sources, especially consumer trends and insights, and draw strong conclusions
  • Financial understanding of all Marketing metrics and measures sales impact and ROI of all tactics
    • 4-year college degree in business or equivalent experience preferred.
    • 3+ years' experience selling / influencing decision makers
    • 3+ years' experience in brand management, marketing, or advertising, preferred industries CPG, Retail or Advertising Agency
    • Strong organizational and attention to detail
    • Exceptional project management skills and ability to successfully manage multiple priorities
    • Strong customer service focus and team building skills.
    • Strong understanding of the Albertsons divisions and how to influence merchandising
    • Experience in executing marketing plans
    • Ability to motivate and influence stakeholders across the organization
    • Ability to combine creative problem solving, analyzing multiple data sources, especially consumer trends and insights, and strategic thinking in a fluid environment, analytical problem-solving skills
    • Strong interpersonal, written, and oral communication/presentation skills
    • Resourceful, well organized, highly dependable, efficient, and detailed oriented
    • Self-motivated, and the ability to act with a sense of urgency, intensity, commitment, and integrity. High initiative.
    • Proficient in Microsoft Word, PowerPoint, Excel and syndicated data (IRI, Nielsen)
      Travel: 15%

      What it is like at Albertsons Companies?

      Albertsons Companies Culture Principles

      Compassion: We always treat each other with kindness and respect

      Team: We always support and recognize each other

      Inclusive: We always value everyone's perspective

      Learning: We always strive to grow and develop ourselves and others

      Competitive: We always act with integrity to win over the customer

      Ownership: We always take actions to drive our success


      The above statements are intended to describe the general nature and level of work being performed by associates assigned to this job classification. They are not intended to be construed as an exhaustive list of all responsibilities and skills required of personnel so classified.

Keywords: Albertsons Companies, Brockton , Assistant Manager, Brand Marketing, Advertising , Bridgewater, Massachusetts

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