Digital Marketing Specialist (Entry Level)

Company: W.B. Mason Company Inc.
Location: Brockton
Posted on: May 9, 2022

Job Description:

Overview The Digital Marketing Specialist is a key contributor to our high-performing, data-driven digital marketing team. This position is tasked with designing, planning, and executing first-in-class email and on-site digital marketing activities aimed at delighting and engaging our customers. This person will play an important part in providing a top-notch e-commerce experience for audiences who visit W.B. Mason digital properties. Responsibilities may include planning and sending emails, audience engagement, targeting and segmentation, promotional content management, and some web design and coding. This individual will utilize a broad knowledge of Digital Marketing skills to support stakeholders in their campaigns and evaluate, incubate, and implement innovative approaches in Digital Marketing. We want people with an intense curiosity and a commitment to high quality of service, who embrace the fun of the journey. Come help us disrupt and transform the digital marketing world Essential Duties and Responsibilities Work closely with item category leaders to execute marketing strategies and support campaigns to reach business objectives and key performance indicators Implement, measure, and optimize email campaign marketing offers, content, and targeting Develop and deploy targeted advertisements across the W.B. Mason e-commerce website Effectively project manage a portfolio of digital initiatives and priorities Work closely with web designers to create engaging email and website image and text design elements to support promotional efforts Leverage marketing tools, systems, and platforms to execute testing strategies and measure campaign effectiveness Grow into a subject matter expert in Adobe's Marketing Cloud and product integration, especially around best practices, content management, analytics, testing, segmentation, and targeting Configure and build complex customer journeys within the Adobe Marketing Cloud software platform Assist in creating and maintaining a collection of practices in database marketing to ensure timely and accurate marketing programs Be a knowledge source for partner campaign questions Participate in the development and execution of a robust digital marketing calendar Other duties as assigned Knowledge, Skills and Abilities Comfortable using technology - You have superior Internet, email, and electronic document management skills Master Communicator - Excellent written/verbal communication and customer relationship skills are critical as you---ll work across all levels of the business Customer Focused - You have a passion for service and satisfaction, are dedicated to meeting the expectations and requirements of internal and external customers, get first-hand information and use it for improvements, act with customers in mind and establish and maintain effective relationships with peers, gaining their trust and respect Organized - You can marshal the resources you need to get things done, simultaneously manage multiple priorities and/or projects and deliver key milestones on time Critical Thinker - You spend your time and the time of others on what's important, quickly zero in on the critical few and put the trivial many aside and can quickly sense what will help or hinder accomplishing a goal Collaborative - You must be able to work cross-functionally, have the ability to forge strong bonds and work collaboratively with key external and internal partners across Marketing and Sales Adaptable - Flexible and efficient with the ability to manage multiple priorities and assess and adjust quickly to the changing need of the business Personable - You are seen as positive, energetic and exude a strong sense of teamwork by working effectively, respectfully and efficiently with all team members. A pleasant and supportive demeanor goes a long way Learning Mindset - You are curious about details, comfortable asking questions to gain understanding, are an ambitious learner and are adept at staying ahead of the curve on relevant industry, company, product or technical knowledge Qualifications Education and/or Experience Bachelor---s Degree Proficiency in Excel and Microsoft Office Suite required Experience working in Adobe Campaign, Adobe Target, and/or Adobe Analytics tools a plus Knowledge of HTML, CSS, Adobe Photoshop, and experience working within a content management system a plus Minimum Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand, walk, speak and hear. The employee is frequently required to sit. The employee is frequently required to use hands and fingers for data entry and telephone use. The employee must regularly lift and/or move up to 20 pounds. Equal Opportunity Employer W.B. Mason Company, Inc. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

Keywords: W.B. Mason Company Inc., Brockton , Digital Marketing Specialist (Entry Level), Advertising , Brockton, Massachusetts