Senior Product Manager, Peer to Peer Marketing

Company: [Sanofi>
Location: Cambridge
Posted on: May 30, 2025

Job Description:

Job Title: Senior Product Manager, Peer to Peer MarketingLocation: Cambridge, MA,About the Job -Sanofi Oncology is on a mission to modernize and strengthen our customer engagement model, allowing us to deliver transformative therapy to patients and meet the unique needs our customers in a new way. The new model emphasizes agility, precision, and deep alignment with the evolving needs of oncology providers and patients, setting a new standard in cancer care. The Peer-to-Peer Marketing lead will play a critical role in this by enhancing knowledge sharing and brand advocacy within the oncology field by facilitating impactful peer-to-peer interactions. This role is responsible for developing and implementing KOL engagement strategies, collaborating with field and medical teams, and supporting initiatives that strengthen connections and insights within the oncology community. This role reports to the Director, Oncology Marketing. - -We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world. - -Main Responsibilities: - -

• Develop and execute strategic engagement plans for key opinion leaders (KOLs) in oncology, fostering meaningful, brand-aligned connections. -
  • Act as the main liaison with Thought Leader Liaison teams for KOL engagement, ensuring alignment on KOL engagement and advocacy strategies. -
    • Support consistent and effective field engagement with KOLs, including at major congresses -
      • Identify and develop target lists for potential and current KOLs, using data-driven insights to prioritize and focus on high-impact influencers in oncology. -
        • Manage and maintain KOL relationships, ensuring a proactive approach to engagement and retention. -
          • Oversee execution of in-house and third-party peer-to-peer initiatives for Sarclisa -
            • Lead the development of assets for KOLs to use in educational and advocacy settings, ensuring they align with brand messaging and scientific integrity. -
              • Collaborate with internal teams to produce content that KOLs can leverage in peer engagements and professional settings. -
                • Facilitate KOL participation and engagement in events to amplify the brand's presence and scientific communication. -
                  • Enable KOLs to engage effectively in scientific discussions that support brand advocacy and clinical education. -
                    • Track the effectiveness of KOL and peer-to-peer programs, collecting insights to optimize engagement and refine strategies. -
                      • Leverage performance metrics to continuously improve the impact of KOL and peer-to-peer interactions and ensure alignment with broader brand goals. -
                        • Design initiatives to facilitate peer-to-peer interactions that advance knowledge sharing and clinical insights within the field. -
                          • Partner with the medical team to develop and refine scientific content for peer-to-peer interactions, ensuring that materials are accurate, credible, and impactful. -
                            • Work closely with operations and medical teams to provide logistical and strategic support for congresses, symposia, and other oncology-related events. - -About You - -
                              • Bachelor's degree required; advanced degree in business or life sciences preferred. -
                                • Marketing experience required. Oncology experience preferred. - -
                                  • Exceptional communication and analytical skills, with a focus on high-impact execution and results. - -
                                    • Proven success in customer-centric marketing strategy development and cross-functional leadership - -Why Choose Us?
                                      • Bring the miracles of science to life alongside a supportive, future-focused team.
                                      • Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
                                      • Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
                                      • Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.#GD-SP ---#LI-SP - -#LI-Onsite#vhdAll compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can

Keywords: [Sanofi> , Brockton , Senior Product Manager, Peer to Peer Marketing, Executive , Cambridge, Massachusetts