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Vice President of Retail Sales

Company: CONMED Corporation
Location: Brockton
Posted on: May 24, 2023

Job Description:

Reporting into: Chief Commercial OfficerWho We Are:Established in 1968, Concord Foods succeeds by creating solutions for our customers and consumers - large, small, and everywhere in between. We believe every customer is important and we demonstrate that every day in our interactions with them. We are a leading supplier of retail food products, sold strictly through Produce, and custom ingredients to nationally recognized supermarkets, foodservice operators, and leading food manufacturers.Our Retail division has provided generations of families with great quality and highly flavorful food products across our brands: Concord, Concord Fresh Success, Simply Concord, Italia Garden and Chiquita (license partnership). Our focus has always been on providing products that enhance the flavor of fresh produce or simplify] recipe preparation. As values and behaviors around food have changed over time, so have we. We are innovators, trend seekers; constantly improving and growing our portfolio of produce-centric products and developing products for tomorrow's consumer.We are best known in Retail for our lemon & lime juices which are packed in a convenient fruit-shaped bottle. However, we also offer a broad variety of seasoning & smoothie mixes as well as baking mixes. In addition, we have strength in seasonal items such as caramel wraps, caramel dips, chocolate dips, and apple related items.Company Overview:Production: Brockton, Massachusetts (25 miles SW of Boston, MA)250,000 square feet of highly flexible manufacturing and packaging lines# of Employees: 40 Corporate, 195 ManufacturingChannels: Mass, Grocery, some ClubKey Opportunities: Club, Walmart (remaining), Trader Joes, Fresh Thyme, Whole Foods, Natural channel, Dollar channel, growth in current accounts (skus, placement, displays, etc.)Your Mission:There are more and more non-fresh offerings in the Produce department every day. New entrants to juices and seasoning solutions are penetrating the category. We are looking for a Produce-experienced sales and marketing leader to drive brand strategy and growth plans. Winning business in strategic retailers will be a priority. Identifying customer voids and expanding offerings will be critical. This sales & marketing leader will also evaluate the competition and drive innovation and brand strategies that create differentiation and high consumer demand. Success will be measured by achieving growth through sales strategies that are tailored to key accounts and channels using materials, meetings, and communication. Responsibilities What You'll Do:

  • Team Leadership: Serve as the head of Retail sales for the company, be a dedicated manager for your team, provide insights and guidance on long term growth strategies.
  • Sales Strategy: Continually create, update, and implement strategic plans by channel and account, with a focus on long term goals, and an awareness of short-term tactical opportunities. Achieve customer volume, revenue and profit goals.
  • Account Management: Hands-on communication, developing strategic relationships with buyers and category managers in key accounts. Bring retailer-specific awareness for how to best navigate challenging situations and competing priorities.
  • Brand Leadership: Work with Marketing Manager on brand strategies and positioning. Evaluate and grow licensing relationship where we can win in the category. Creatively find ways to capture market research to analyze performance of competitors.
  • Broker Management: Rigorously manage and evaluate broker partners through quarterly business reviews, ACV targets, targeted SKU introductions and volume/profit goal attainment.
  • Channel Development: Work across Grocery, Natural, Dollar, Drug and Club channels to build a path forward with flexibility and optionality.
  • Analytical Leadership: Bring an approach strong in quantitative and financial metrics, as well as one that shows a deep understanding of how retail works, and how to best position a brand to win long-term. Uses analytics for:
    • Pricing and promoting structure and plans
    • Effectiveness and ROI on marketing efforts
    • Broker policies and effectiveness
    • New product launch campaignsYour Team:Concord's experienced and driven Retail team has deep customer and product knowledge. As well as strong broker and customer relationships. Reporting into the VP - Retail Sales are:
      • A Marketing Manager
      • A national broker network Qualifications Who You Are:
        • 15+ years' experience in CPG sales & management
        • Extensive knowledge and experience selling into the Produce department
        • Growth-oriented, you enjoy a fast pace, relentless competing demands, and working cross-functionally to succeed
        • You are curious to learn more and fully understand all aspects of the business with an energy level that strives for more.
        • Has a "hunter" mindset looking for untapped opportunities
        • Foundation in CPG gives you a strong understanding of how brands have been built - but you know there's no single playbook, and that each brand needs to create a new one.
        • Extremely analytical - someone who looks at retailer data for fun, and finds stories within it.
        • Excellent organizational and interpersonal skills. You are just as comfortable communicating with the store produce manager as you are with the buyer and category manager.
        • A high level of business acumen
        • Up to 60% travel, including regular trips to Boston if remoteCompensation:Total compensation opportunity of $275,000-$325,000Are you looking to work for a great company?

Keywords: CONMED Corporation, Brockton , Vice President of Retail Sales, Hospitality & Tourism , Brockton, Massachusetts

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