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SEO Manager

Company: W.B. Mason Company
Location: Brockton
Posted on: June 10, 2021

Job Description:


Summary: Works to drive organic visibility and relevancy of the W.B. Mason brand across major relevant search platforms (i.e. Google / Bing / etc.)

Salary Range: 100K - 115K, position can be remote.


Essential Duties and Responsibilities:

  • Increases search ranking and exposure by understanding search engine algorithms, as well as identifying and acting on the appropriate keyword strategies that generate desired customer actions
  • Plan, manage and execute national and geo-specific organic search optimizations
  • Work closely with content developers to optimize content for digital properties to drive greater engagement and maximize search optimization efforts
  • Work closely with lead campaign strategist to align search engine optimization efforts with overall strategic marketing goals and objectives
  • Work closely with IT/Engineering teams to identify, specify, and propose technical site improvements aimed at improving organic search visibility
  • Partner with sales and merchandising teams to build and optimize a high-quality backlink program
  • Drive analysis and optimization across major search platforms to track performance across prioritized keywords and categories
  • Provide high quality reporting and analysis

Knowledge, Skills and Abilities:

  • Strong data fluency, ability to understand complex data sets and turn into an executive level briefing / story
  • Experience working with Analytics platforms: Google, Adobe Analytics
  • Experience working with SEO platforms: Google Search Console, Hubspot, SEMRush, Moz, Brightedge, etc.
  • Strong ability to research and identify new keyword themes / topics
  • Extensive experience in SEO best practices and strategies and how to apply best practices to content for optimization
  • Exceptional communication skills with an ability to converse, read & write in English
  • Able to manage multiple priorities in a fast-paced environment


Education and/or Experience:

  • Minimum of a Bachelor Degree in associated field
  • 3-5 years of applicable experience

Minimum Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required.

Physical Demands: While performing the duties of this job, the employee is regularly required to stand or sit at computer. The employee is frequently required to use hands, fingers or voice for computer use. The employee must occasionally lift and/or move up to 5 pounds.

Equal Opportunity EmployerW.B. Mason Company, Inc. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

Keywords: W.B. Mason Company, Brockton , SEO Manager, Other , Brockton, Massachusetts

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